Teaching and Training

Scholarly Associate Professor of Strategic Communication and Training Specialist in online communication, effective communication in the virtual space, and communication strategy for organizations. Learn moreTeaching and Training

About

Rebecca Cooney is a communication practitioner with more than 26 years of experience in the field. She is a Scholarly Associate Professor of Strategic Communication at Murrow College at Washington State University, Director of Murrow Online Programs, Co-Investigator for the Center of Excellence for Natural Product-Drug Interaction Research, and Principal Consultant at Stickperson LLC. Continue reading...

Areas of Expertise

A showcase of my core competencies.

Recent Blog Posts

Access my recent blog posts and featured content about online teaching tips and navigating your professional pathway. Continue reading...

Teaching & Mentoring

Learn more about my 11+ years in higher education, research and scholarly work, and special projects and fellowships. Continue reading...

Training Services

I design and deliver training programs, serve on panels and webinars, and write for multiple publications. Continue reading...

Speaking & Consulting

As an professor and education consultant, I am often asked to design training programs, speak, and moderate panels. Continue reading...

Stickperson LLC

Stickperson is a community of creators. We are passionate about learning experience design, visual design, and video production. We seek to inspire creativity in others through sharing, instruction, and motivation. Learn more

Featured Work

Featuring teaching, training, and creative activity

GivePulse Webinar

The SuiteTalk #155

PNNL Webinar

#formativechat Twitter Chat

Murrow Minutes

Effective Online Communication

Writing & Publishing

Teaching Highlights

Designed in Moodle

15-week course providing faculty with real-time coaching and guidance in best practices for designing and delivering online courses. Key themes included instructional design principles for online course delivery, student engagement strategies and techniques, and building community in the virtual space.

Designed in Canvas

The main goal of this course is to introduce students to key ideas, principles, and tactics for writing for digital content, creating and executing a digital campaign and understanding core concepts in tracking and measuring the effectiveness of digital communications.

Course designed in Canvas

Writing course with emphasis on writing for earned, social, and owned mediums. The focus is in public relations, digital media (blogs, web content, email, social media), print publications, company messaging and business papers.

Course built in Blackboard

Course focuses on the process of creating effective marketing communications materials for business including best practices for both digital and print platforms. It encompasses standards from both a PR and advertising perspective.

Course built in Blackboard

Course is designed to help students apply writing, critical thinking, and persuasion skills to the practice and promotion of PR and advertising, in both digital and social media outlets. Students explore various digital promotion technologies, as well as the use of emerging social media to study their ethical application in both advertising and PR.

Course built in Canvas

The curriculum demonstrates a student’s mastery of core MA Strategic Communication concepts through a comprehensive exam and professional online portfolio. We assess three core attributes: critical thinking, written communication, and creativity.

Featured Student Work: Spring 2021

I teach two classes at Washington State University in The Edward R. Murrow College of Communication where students & teams run #digital campaigns for targeted initiatives and mock companies. This post features their sites and creative concepts for initiatives and mock companies.

Testimonials

“Enthusiastic and passionate communicator. She is a great example for the students to look up to. She made everything look easy. Even with difficult assignments, after reading or listening to the instruction, I had a great picture of the assignment scope and what it is I needed to do. Her assignments were clear, concise, and always included great examples. Very helpful!” - MA Student, Spring 2019

“Enthusiastic, passionate communicator”

“You do not need a Blue course eval to know that Rebecca Cooney is an exceptional instructor at Washington State University. I cannot believe she is a mother, wife, and the BEST instructor here! She is so understanding, flexible, and charismatic. Rebecca works with her students so they can succeed, which oddly enough, is not all that common. I want to be like her when I grow up.” - BA Student, Fall 2019

“Understanding, flexible, and charismatic”

“Rebecca was enthusiastic, clear about her expectations, and provided practical examples of course requirements. I am grateful to her for the adjustments she made as a result of the pandemic. My workload tripled in the first month of the stay–at–home orders and the adjustments she made helped me to be faithful to my work, family, and school commitments. Thank you!” - MA Student, Spring 2020

“Grateful for adjustments she made during pandemic”

Past Panels, Webinars & Appearances

Selection of past events where I served as panelist, facilitator, moderator, and guest at several webinars, events, and podcasts.

Mar 16, 2021

Global Coug Leadership Program "Effective Communication: Integrity and Professionalism in the Virtual Space"

Mar 25, 2021

Higher Ed Center for Alcohol and Drug Misuse Prevention and Recovery "Strategically Crafting Your Digital Campaign"

Mar 26, 2021

Celebrating Excellence Awards Ceremony in recognition for being a recipient of the President’s Distinguished Teaching Awards for Career-Track Faculty

Mar 26, 2021

WSU Celebrating Excellence Award Ceremony for "President's Distinguished Teaching Award"

Mar 31, 2021

Murrow Symposium - moderator for "Entrepreneurship: Steer Your Startup to Success"

Apr 14, 2021

WSU Global Connections "Careers in Communication"

Apr 15, 2021

Higher Ed Center for Alcohol and Drug Misuse Prevention and Recover "Engaging Your Audience & Evaluating Success"

Apr 26, 2021

#formativechat on Twitter

May 26-27, 2021

Community Engagement Institute "Integrating community engagement projects in the classroom"

June 7, 2021

SuiteTalk Podcast Guest talking about cool Google integrations in curriculum

Aug 4-7, 2021

#AEJMC21 - Panelist: AEJMC Innovations in Teaching Panel – “Virtual Peer Evaluation Exercise in Small Groups”

Featured News

By Rebecca-L-Cooney / February 18, 2021

I believe in lifelong learning.

Let’s connect.

Please get in touch if you are interested in partnering in the development of training programs, short courses, creative activities, or to discuss communication strategy for your organization.