Teaching and Training

Les Smith Distinguished Professor of communication at Washington State University, co-investigator on a grant focused on interactions between natural products and prescription drugs, experienced training facilitator and entrepreneur who specializes in developing multi-modal curricula and designing effective learning experiences. Learn moreTeaching and Training

About

About

Rebecca Cooney is a Les Smith Distinguished Professor of communication at Washington State University. She teaches courses in branding, advertising, and digital marketing, leads undergraduate assessment efforts for Murrow College, and serves as a co-investigator on a grant focused on interactions between natural products and prescription drugs. She is professionally certified in learning experience design and holds a BA and MA in communication. Continue reading...

Areas of Expertise

A showcase of my core competencies.

Recent Blog Posts

Access my recent blog posts and featured content about online teaching tips and navigating your professional pathway. Continue reading...

Teaching & Mentoring

Learn more about my 11+ years in higher education, research and scholarly work, and special projects and fellowships. Continue reading...

Training Services

I design and deliver training programs, serve on panels and webinars, and write for multiple publications. Continue reading...

Speaking & Consulting

As an professor and education consultant, I am often asked to design training programs, speak, and moderate panels. Continue reading...

Stickperson LLC

Stickperson is a community of creators. We are passionate about learning experience design, visual design, and video production. We seek to inspire creativity in others through sharing, instruction, and motivation. Learn more

Featured Work

Featuring teaching, training, and creative activity

GivePulse Webinar

GivePulse Webinar

The SuiteTalk #155

The SuiteTalk #155

PNNL Webinar

PNNL Webinar

#formativechat Twitter Chat

#formativechat Twitter Chat

Murrow Minutes

Murrow Minutes

Effective Online Communication

Effective Online Communication

Writing & Publishing

Teaching Highlights

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Designed in Moodle

Designed in Moodle

15-week course providing faculty with real-time coaching and guidance in best practices for designing and delivering online courses. Key themes included instructional design principles for online course delivery, student engagement strategies and techniques, and building community in the virtual space.

Designed in Canvas

The main goal of this course is to introduce students to key ideas, principles, and tactics for writing for digital content, creating and executing a digital campaign and understanding core concepts in tracking and measuring the effectiveness of digital communications.

Course designed in Canvas

Writing course with emphasis on writing for earned, social, and owned mediums. The focus is in public relations, digital media (blogs, web content, email, social media), print publications, company messaging and business papers.

Course built in Blackboard

Course focuses on the process of creating effective marketing communications materials for business including best practices for both digital and print platforms. It encompasses standards from both a PR and advertising perspective.

Course built in Blackboard

Course is designed to help students apply writing, critical thinking, and persuasion skills to the practice and promotion of PR and advertising, in both digital and social media outlets. Students explore various digital promotion technologies, as well as the use of emerging social media to study their ethical application in both advertising and PR.

Course built in Canvas

The curriculum demonstrates a student’s mastery of core MA Strategic Communication concepts through a comprehensive exam and professional online portfolio. We assess three core attributes: critical thinking, written communication, and creativity.

Featured Student Work: Spring 2021

Featured Student Work: Spring 2021

I teach two classes at Washington State University in The Edward R. Murrow College of Communication where students & teams run #digital campaigns for targeted initiatives and mock companies. This post features their sites and creative concepts for initiatives and mock companies.

Testimonials

“Enthusiastic and passionate communicator. She is a great example for the students to look up to. She made everything look easy. Even with difficult assignments, after reading or listening to the instruction, I had a great picture of the assignment scope and what it is I needed to do. Her assignments were clear, concise, and always included great examples. Very helpful!” - MA Student, Spring 2019

“Enthusiastic, passionate communicator”

“You do not need a Blue course eval to know that Rebecca Cooney is an exceptional instructor at Washington State University. I cannot believe she is a mother, wife, and the BEST instructor here! She is so understanding, flexible, and charismatic. Rebecca works with her students so they can succeed, which oddly enough, is not all that common. I want to be like her when I grow up.” - BA Student, Fall 2019

“Understanding, flexible, and charismatic”

“Rebecca was enthusiastic, clear about her expectations, and provided practical examples of course requirements. I am grateful to her for the adjustments she made as a result of the pandemic. My workload tripled in the first month of the stay–at–home orders and the adjustments she made helped me to be faithful to my work, family, and school commitments. Thank you!” - MA Student, Spring 2020

“Grateful for adjustments she made during pandemic”

I believe in lifelong learning.

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