Featuring campaign projects of COMSTRAT 383 Fall 2021
COMSTRAT 383 Media Strategies and Techniques is a writing course in the strategic communication degree program at The Edward R. Murrow College of Communication at Washington State University. The focus is on public relations, digital media (blogs, web content, email, social media), print publications, company messaging, and business papers.
The signature, anchor project in the course is called the Campaign Project where students work in small teams to create an awareness campaign around specific student services or activities at WSU (any campus or global). Their goal is to raise awareness about activities, resources, and services available to students.
- Part 1: Team orientation including team roles, project setup, preliminary research, and brainstorming.
- Part 2: Overall Purpose, Objectives, and Outcomes: What is the issue or reason for the campaign? Why do you want to raise public awareness?
- Part 3: Target Audience, Key Messages, and Actions and Activities: Who (specifically) do you want to reach? What are the key messages you want to communicate to the audience related to the campaign? What actions make the most sense given your purpose, objective, and audience?
- Part 4: Communication Tools: Media Kit
- Part 5: Communication Tools: Creative Concepts: Which PESO (paid, earned, shared, owned) communication tools are best to communicate your message and reach your audience?
- Part 6: Timeline and Metrics: Includes establishing a timeline, metrics plan, and logistics
- Part 7: Final Presentation summarizing your work and reflections on the experience