Rebecca L. Cooney, MS

Clinical Associate Professor, Strategic Communication

Director of Murrow Online Programs
Research Associate, Center of Excellence for Natural Product-Drug Interaction Research (NaPDI)


Rebecca Cooney
Rebecca L. Cooney, MS

Research Areas:

  • Strategic communication
  • User experience
  • User-centered design
  • Public relations
  • Integrated communication
  • Digital communication
  • Digital metrics and analytics

I am a professional communicator with more than 26 years of strategic communication experience in conceptual design, implementation, monitoring and metrics of comprehensive integrated projects and campaigns for traditional media and digital platform initiatives. In addition to ongoing activities in industry, I am a Clinical Associate Professor of Strategic Communication with an emphasis in public relations and digital media and serve as the Director of Murrow Online Programs for The Edward R. Murrow College of Communication at Washington State University (WSU).

I am also a Research Associate with a collaborative natural product and drug interaction grant sponsored by the Natural Institutes of Health in partnerships with the pharmaceutical colleges at the University of Washington and WSU called NaPDI – Center for Natural Product-Drug Interaction Brand Materials.

I joined the Murrow faculty in 2012 and teach a full load of undergraduate and graduate courses focused on integrated communications, writing for public relations, digital marketing campaigns, brand and consumer insights, employee communications and advertising.

I hold a BA in communications from California State University Sacramento and an MS degree in communications from Eastern Washington University.

Before WSU I spent more than 10 years in higher education administration in leadership roles for marketing and university relations, business development, website coordination and regional communication initiatives. I also worked in the public sector as director of marketing for an international educational travel company and served as an adjunct professor at two universities. I started my career at a full-service ad agency and continue to expand my areas of expertise in user experience design, strategic communications, integrated communications, public relations, brand and message platforms and digital communications.

I am 46 years old, married with four children ages 14-22 , and reside= in Pullman, WA. I consider myself a lifelong learner and find experiential learning opportunities to be the most beneficial and applicable to everything I do.

>> view extended CV


Adobe Spark Page: Personal Biography
Rebecca L. Cooney career snapshot
My 26-year Snapshot

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