Scripps Howard Visiting Professor in Social Media

Scripps Howard/AEJMC Visiting Professor in Social Media

Summer 2015

Sacramento, CA

I spent two weeks learning how The Sacramento Bee is using social media across multiple platforms. The basis for the fellowship is to examine how news delivery is transformed by digital media. My answer… Digital media gives journalists a broader audience to share their voice; PR practitioners a larger platform to disseminate their company story; and thought leaders a forum to discuss, debate and educate. The digital space is both limitless and limiting – creating a necessary level of intent, strategy and purpose in order to be successful.

Blog Posts

Sacramento Bee

Externship Take-Aways & Notes

PR/Media Relations Writing Online newsrooms are often valuable – keep them updated and current with press releases, broadcast/print-quality images, story starters, contacts Newly introduced to “top lines” and “high lines” providing value-add to online applications Do your homework on your reporter – embody their style, have awareness about length Relationships Connect with reporters before you Continue reading…

Sacramento Bee

Week 1 Highlights

MEETINGS, INTERVIEWS & ENGAGEMENT: Scott Lebar, managing editor Linda Gonzales, digital team/editor Bev Griffin, administrative support Nate Miller, digital team/analytics Brian Blomster, digital team/metro editor Andrew Seng, photographer/Instagram Amy Chance, political reporter and senior editor Ed Fletcher, city reporter Loretta Kalb, education reporter Tyler Stobbe and Kevin Rolf, developers/data project All-employee meeting July 21 ONA Continue reading…

ONA Sacramento

Work-shopping with Google News

ONA Sacramento is the Sacramento Online News Association made up of editors, reporters, programmers and analysts from print, radio and TV media throughout the region. The group holds MeetUps, provides ongoing education and serves as a cooperative group focused on new media and managing the ever-evolving news and information industry and those responsible for staying Continue reading…

Sacramento Bee

Soaking it all in… and up

I’m at a local coffee shop. Well – it’s past 6p so maybe now it’s a bar? It’s confusing for a little clinical professor like myself who spends 95% of her days surrounded by four kids at home, 125 kids on campus and endless miles of rolling Palouse hills. We have a handful of happy-hour-worthy Continue reading…


The Digital Landscape – Then

20 years ago I got my start in the field of communications working directly with the media, pitching stories, writing features and tracking media coverage in press clippings. In the early 1990’s we had to be entrepreneurial and creative in our approach if we wanted our clients to receive any press coverage. We had to Continue reading…

Laptop and note book and pencil and black coffee on white background with copy space.

The Digital Landscape – Now

Today my focus is in content strategy. Kevin Nichols of SapientNitro defines it as “getting the right content to the right user at the right time.” Perhaps an oversimplification. I would add that having a content strategy means managing content throughout its lifecycle. It begins and ends with brand platform and messaging – strategic, consistent, Continue reading…

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