Scripps Howard/AEJMC Visiting Professor in Social Media
I spent two weeks learning how The Sacramento Bee is using social media across multiple platforms. The basis for the fellowship is to examine how news delivery is transformed by digital media. My answer… Digital media gives journalists a broader audience to share their voice; PR practitioners a larger platform to disseminate their company story; and thought leaders a forum to discuss, debate and educate. The digital space is both limitless and limiting – creating a necessary level of intent, strategy and purpose in order to be successful.