Scripps Howard Fellowship | Rebecca L. Cooney

Externship Take-Aways & Notes

Posted on September 15, 2015 Leave a Comment

PR/Media Relations Writing Online newsrooms are often valuable – keep them updated and current with press releases, broadcast/print-quality images, story starters, contacts Newly introduced to “top lines” and “high lines” providing value-add to online applications Do your homework on your reporter – embody their style, have awareness about length Relationships Connect with reporters before you […]

Week 1 Highlights

Posted on July 24, 2015 Leave a Comment

MEETINGS, INTERVIEWS & ENGAGEMENT: Scott Lebar, managing editor Linda Gonzales, digital team/editor Bev Griffin, administrative support Nate Miller, digital team/analytics Brian Blomster, digital team/metro editor Andrew Seng, photographer/Instagram Amy Chance, political reporter and senior editor Ed Fletcher, city reporter Loretta Kalb, education reporter Tyler Stobbe and Kevin Rolf, developers/data project All-employee meeting July 21 ONA […]

Work-shopping with Google News

Posted on July 23, 2015 Leave a Comment

ONA Sacramento is the Sacramento Online News Association made up of editors, reporters, programmers and analysts from print, radio and TV media throughout the region. The group holds MeetUps, provides ongoing education and serves as a cooperative group focused on new media and managing the ever-evolving news and information industry and those responsible for staying […]

Soaking it all in… and up

Posted on July 22, 2015 Leave a Comment

I’m at a local coffee shop. Well – it’s past 6p so maybe now it’s a bar? It’s confusing for a little clinical professor like myself who spends 95% of her days surrounded by four kids at home, 125 kids on campus and endless miles of rolling Palouse hills. We have a handful of happy-hour-worthy […]

The Digital Landscape – Then

Posted on July 15, 2015 Leave a Comment

20 years ago I got my start in the field of communications working directly with the media, pitching stories, writing features and tracking media coverage in press clippings. In the early 1990’s we had to be entrepreneurial and creative in our approach if we wanted our clients to receive any press coverage. We had to […]

The Digital Landscape – Now

Posted on July 14, 2015 Leave a Comment

Today my focus is in content strategy. Kevin Nichols of SapientNitro defines it as “getting the right content to the right user at the right time.” Perhaps an oversimplification. I would add that having a content strategy means managing content throughout its lifecycle. It begins and ends with brand platform and messaging – strategic, consistent, […]