It is my goal to work toward Clinical Full Professor by establishing a clear pathway toward the development of a national reputation in user experience design. Through the application of my current areas of expertise and continued development and mastery of core competencies, I hope to achieve this goal by 2024.


Eastern Washington University        
Master of Science, Communications (2003)  
Thesis: Brand Identity Guide for Eastern Washington University

California State University Sacramento
Bachelor of Arts, Organizational Communications (1996)


Sacramento Metropolitan Chamber of Commerce
Leadership Sacramento Certificate (1995)

Google Analytics Certification
Google Analytics Individual Qualification (2020)


Washington State UniversityClinical Associate Professor, Strategic CommunicationPullman, WA2012-present
Washington State UniversityDirector, Murrow Online ProgramsPullman, WA2014-present
Center of Excellence for Natural Product-Drug Interaction Research (NaPDI)Research AssociatePullman, WA2015-present
University of ColoradoDirector of Business Development & MarketingBoulder, CO2010-2012
University of IdahoDirector of Regional Marketing & Web CoordinatorMoscow, ID2007-2010
Whitworth UniversityAdjuct Professor, Public RelationsSpokane, WA2005-2008
People to People Ambassador ProgramsDirector of MarketingSpokane, WA 2003-2005
Eastern Washington UniversityAssociate Director of University RelationsCheney, WA1997-2003
C.W. Crocker CommunicationsSr. Account ManagerSacramento, CA1994-1997


  • Curriculum development and classes I teach
  • Assignment design using principles of pedagogy
  • Role and outcomes from work on grants and research projects with an emphasis on user personas, user testing, communication strategy, branding, message design, web development, analytics, user research
  • Authorship on publications, research papers, presentations, posters, and textbooks
  • Online program administration and leadership including instructional design expertise, teaching standards, assessment
  • Online program recruitment and communication strategy
  • Tech specialization, certification, training
  • Speaking, presenting, serving on panels


  • Member, Society for Technical Communication (2019-present)
  • Member, Association for Education in Journalism & Mass Communication (AEJMC) – Visual Communication Division (2013-present)
  • Member, University Professional and Continuing Education Association (UPCEA) (2018-present)
  • Member, EDUCAUSE (2018-2019)
  • Member, Public Relations Society of America national chapter and Spokane Regional Chapter (2012-2018)
  • Member, Spokane MarComm Association (2012-2018)
  • Project Management Association (2010-2012)
  • Past Memberships of regional and national chapters (1995-2010) – American Marketing Association (AMA), International Association of Business Communications (IABC), Center for Advancement and Support of Education (CASE) + Chambers of Commerce in Sacramento, Spokane, and Spokane Valley


Service to Washington State University

  • Member At-Large – LMS Governance Committee (fall 2019-present)
  • Voting member – Graduate Studies Committee (fall 2019-present)
  • Murrow Online Programs representative – Global Campus Academic Council – led by Rebecca Van de Vord (fall 2018-present)
  • Faculty advisor – Alpha Kappa Psi Beta Lambda Chapter (Oct 2017-present)
  • Faculty representative, Entrepreneurship Faculty Ambassadors – led by Brian Kraft (fall 2018-present)

Service to Murrow College

  • Committee member, Murrow Online Programs Leadership Team (2018-present)
  • Committee member, Murrow Marketing Team (2019-present)
  • Committee member, Murrow Teaching Standards (2018-present)
  • Committee member, search committees (various: 2012-present)
  • Faculty mentor, Adobe Creative Jam (2018-2019)
  • Faculty administrator, launch of Online MA Health Communication and Promotion (spring 2018)


  • Guest lecture, Personal Brand Workshop, Association of Women in Communications (Feb 2020)
  • Faculty-Led Workshop for Academic Outreach and Innovation “Produce. Learn. Achieve. Network. – focus on the Oaks Academic Technology Award.” (Feb 2020)
  • Campus Community Forum panel presentation for Center for Civic Engagement partnership with Whitman County Public Health. (April 18, 2019)
  • Led workshop at Global Campus 2019 Rendezvous in Seattle, WA. Title: “Shaping Your Identity: An Exercise in Personal Branding” (March 2019)


  • Faculty Lead, Center for Civic Engagement project in partnership with Whitman County Public Health
  • Training for Murrow faculty teaching online courses: Panopto led by two AOI specialists – focused on best practices, efficiencies, and techniques for creating video lectures for use in online or in-person courses. (Nov 7, 2018) 
  • Faculty-led workshop: “Goals and Outcomes, and the Creation of Effective Rubrics” – Provided an overview, support materials, and discussion around creating effective rubrics. (Nov 13, 2018) 
  • Faculty Mentor and Chaperone, Harold Frank Scholars Silicon Valley Entrepreneurship Experience (2017 and 2018)
  • Co-Lead Murrow Innovation Community (MIC) Phase 1 integrated a system of collaborative spaces, curriculum and training, and experiential learning opportunities at WSU (July 2017-May 2018)
  • Faculty representative and volunteer, Adobe Creative Jam – an inspiring two-part design experience that demonstrates and celebrates creativity and interdisciplinary collaboration. (2018 and 2019)
  • Workshop as part of AOI Innovative Teaching Series: “Strategies for Enhancing Student Success” – Provided an overview of active learning, just in time teaching techniques, and peer instruction. (Sep 18, 2018)


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