Archives

Externship Take-Aways & Notes

Sacramento Bee

PR/Media Relations Writing Online newsrooms are often valuable – keep them updated and current with press releases, broadcast/print-quality images, story starters, contacts Newly introduced to “top lines” and “high lines” providing value-add to online applications Do your homework on your reporter – embody their style, have awareness about length Relationships Connect with reporters before you […]

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Week 1 Highlights

Sacramento Bee

MEETINGS, INTERVIEWS & ENGAGEMENT: Scott Lebar, managing editor Linda Gonzales, digital team/editor Bev Griffin, administrative support Nate Miller, digital team/analytics Brian Blomster, digital team/metro editor Andrew Seng, photographer/Instagram Amy Chance, political reporter and senior editor Ed Fletcher, city reporter Loretta Kalb, education reporter Tyler Stobbe and Kevin Rolf, developers/data project All-employee meeting July 21 ONA […]

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Work-shopping with Google News

ONA Sacramento

ONA Sacramento is the Sacramento Online News Association made up of editors, reporters, programmers and analysts from print, radio and TV media throughout the region. The group holds MeetUps, provides ongoing education and serves as a cooperative group focused on new media and managing the ever-evolving news and information industry and those responsible for staying […]

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Soaking it all in… and up

Sacramento Bee

I’m at a local coffee shop. Well – it’s past 6p so maybe now it’s a bar? It’s confusing for a little clinical professor like myself who spends 95% of her days surrounded by four kids at home, 125 kids on campus and endless miles of rolling Palouse hills. We have a handful of happy-hour-worthy […]

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The Digital Landscape – Then

Devices

20 years ago I got my start in the field of communications working directly with the media, pitching stories, writing features and tracking media coverage in press clippings. In the early 1990’s we had to be entrepreneurial and creative in our approach if we wanted our clients to receive any press coverage. We had to […]

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The Digital Landscape – Now

Laptop and note book and pencil and black coffee on white background with copy space.

Today my focus is in content strategy. Kevin Nichols of SapientNitro defines it as “getting the right content to the right user at the right time.” Perhaps an oversimplification. I would add that having a content strategy means managing content throughout its lifecycle. It begins and ends with brand platform and messaging – strategic, consistent, […]

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Plank Center announces Class of 2014 Educators

Plank Center logo

The Plank Center for Leadership in Public Relations at The University of Alabama has announced the fifth class for its Fellowship Program for Public Relations Educators. Ten educators will be placed in the offices of sponsoring organizations for two to four weeks this summer. The 2014 fellows and their hosts are: Dr. Alisa Agozzino, Ohio […]

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Heading to Milwaukee

Harley Davidson

July 21 through August 2 I will embark on a new professional adventure. This spring I was awarded a fellowship through The Plank Center at the University of Alabama to serve as an Educator Fellow in partnership with Harley Davidson Motor Company in Milwaukee, WI. I will work directly with Joanne Bishmann, VP Communications and […]

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Day 1: Harley headquarters

Harley Davidson logo

What a joy it is to experience a ‘first day’ when HR paperwork, benefits orientation and IT stress calls aren’t part of it! First off I must note the stellar aesthetics, ambiance, energy and overall operational layout of their corporate offices. The building is the original manufacturing plant – 100+ years old with all the […]

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Day 3: Post earnings day in corporate America

Rebecca L. Cooney at Harley Davidson

Today began with a Google Maps debacle. I have no idea how my husband and I got lost in this part of downtown Milwaukee with the sophistication of such technology but one missed turn and several “reroutings” later and I rushed in to my first staff meeting with the VP Communications leadership team. Let me […]

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