Media Strategies & Techniques – PR
ON-SITE / ONLINE
Writing course with emphasis on writing for earned, social, and owned mediums. The focus is in public relations, digital media (blogs, web content, email, social media), print publications, company messaging and business papers.
Digital Content Promotion
ON-SITE / ONLINE
The main goal of this course is to introduce students to key ideas, principles, and tactics for writing for digital content, creating and executing a digital campaign and understanding core concepts in tracking and measuring the effectiveness of digital communications.
Online MA Capstone
The curriculum demonstrates a student’s mastery of core MA Strategic Communication concepts through a comprehensive exam and professional online portfolio. We assess three core attributes: critical thinking, written communication, and creativity.
Creative Media Strategies & Techniques
Course focuses on the process of creating effective marketing communications materials for business including best practices for both digital and print platforms. It encompasses standards from both a PR and advertising perspective.
Professional Digital Content Promotion
Course is designed to help students apply writing, critical thinking, and persuasion skills to the practice and promotion of PR and advertising, in both digital and social media outlets. Students explore various digital promotion technologies, as well as the use of emerging social media to study their ethical application in both advertising and PR.
Course: New Media & Journalism (Sum 2013)
Study of the US Institutes (SUSI) Program. Served as one of three core faculty, my five-week intensive course included orienting and teaching students foundational skills in digital technologies and techniques, providing hands-on experience in blogging, web development, social media engagement, journalistic content, search engine optimization and metrics, as well as introducing and demonstrating practical application in the intersection of journalism and marketing in digital platforms and online tools.
Throughout the five weeks students created, managed and measure effectiveness of brand, message, online newsroom and content (i.e. features, talking points, product features), blog posts, social media engagement, photography, and video + actively engage in fulfilling a content message strategy with the use of Google alerts + sharing of industry blog content, Twitter feeds and articles.
The course focused on Internet Marketing and a campaign’s four primary components: foundation, focus, assets and metrics. The course centered on the strategy, development, execution and measurement of a comprehensive internet marketing campaign in support of the soft launch of The Edward R. Murrow College of Communication line of merchandise over a 5-week intensive timeline.
The online undergraduate-level course focuses on the process of creating effective marketing communications materials for business with an emphasis on advertising. Students learn the strategies, processes, procedures, and steps involved in creating marketing communications materials for a variety of different media.
Washington State University – The course is designed to guide students through the development of an integrated communications plan while providing instruction on the role and expectations placed upon account planners. The curriculum focuses on the value of research, the process of creative concept development and best practices in media buying, communication analysis and project management.