ZZU News

Miller Coors/Alcoholic Beverage Medical Research Foundation

Consultant: Web Development, Analytics & Reporting

The goal of this study was to test targeted e-zine messages with either descriptive or injunctive norms in terms of their abilty to contribute to alcohol-abuse reduction among members of a college Greek system. I was brought on to the team to provide support and expertise in HTML email setup and distribution, as well as web development and analytics. Together we created an eight-week series of e-newsletters (ZZU News) that were sent to the WSU Greek community and embedded with substance abuse prevention messages. I mentored students as part of this process – providing instruction as we designed and distributed emails, set up the analytics framework and maintained the related website.

Final presentation slides May 2013

Final ZZU News analytics report – May 2013